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Social proof is the idea that people will follow the actions of others—that since so many other people behave in a certain way, it must be the correct behavior. In digital marketing, social proof is highly influenced by comments and reviews on your social platforms. Studies have shown that people are not only more likely to share their experiences about your product or service online, but they are also more likely to be influenced by what other people say and write about you. So yes, it’s vital that customers are sharing positive reviews of doing business with you—customer service has never been more important than in the digital age.
Maleeka T. Hollaway, in her article “4 Reasons Why Social Proof is Essential to Building Your Brand,” states that your social proof demonstrates the degree in which you’ve helped your clients gain results. “When you can publicly share with your audience how your work or product has created transformations for those who do business with you, naturally, people are inclined to pay attention. Results speak for you whether you are present or not,” writes Hollaway. Customers’ excitement is often contagious, and you suddenly access the radar of people who might not have even known about your brand, according to Holloway. To read more in depth about social proof and the reasons it’s essential to your business, read her entire article. Social proof has never been more important.
In this video, see how Ste. Michelle Wine Estates continues to prioritize the safety and well-being of its employees and customers during the COVID-19 pandemic. The company has taken numerous precautions to minimize risk and has transformed business processes to serve its customers during these difficult times. Microsoft Dynamics 365 solutions help this company stay in touch with employees, maintain facilities, meet new business requirements, and more.
IoT is no longer a novelty, and still it surprises us each day with new, innovative solutions to everyday tasks. When was the last time you checked the TV for the weather, or had to download your photos to a computer so you could share them with friends or relatives? Unless you’re a meteorologist or professional photographer, chances are it’s been a long time since you did either of those things.
Today, our devices do almost everything for us. From scheduling our appointments to letting us know when our heart rate is above or below safe levels, to everything in between. Our IoT devices truly get to know us better than we thought we knew ourselves. So why not utilize this data to create amazing experiences with the products and services we use every day?
In this article, you’ll learn how the IoT is helping businesses reevaluate the way they interact with their customers to create new, non-intrusive, and relevant business opportunities that are changing the way we look at the Global Product Supply Chain.