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24 Hour Fitness uncovers data insights to create personalized customer experiences


24 Hour Fitness stands out in a crowded wellness industry not just for its innovative approach to fitness but for its personalized approach to member services. The company is applying data analytics to member marketing by connecting Microsoft Dynamics 365 with Adobe Experience Cloud hosted on Microsoft Azure to personalize messages to millions of members at its 400-plus US health clubs.

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Council Post: Creating An Effective Case Study: 12 Important Tips To Remember

Case studies are effective marketing tools when done correctly. Not only do you need to select which background details to include in your case study, but you also need to pack it carefully so that it demonstrates you are a problem solver and have desirable skills—without looking like you are merely promoting your business. It’s a balance. This article offers 12 key elements—offered by 12 members of Forbes Agency Council—to keep in mind when creating cases studies. For example, Emily Porter’s tip is #9 Let the Images Do the Work. Aside from ensuring a case study is focused on the solution to the problem, Porter writes that “nothing brings it to life more than imagery. In lieu of a long-form case study, consider a photo essay with solid captions narrating the case study” in order to keep the audiences truly engaged while illustrating your product’s value.
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Three important information security predictions for 2020

As digital transformation evolves with each passing year, so too does the information security landscape. For organizations that leverage cloud technology, this means staying updated on new ways to prevent and counter cybersecurity threats while relying on trustworthy sources of information for insights into future potential security developments and circumstances.

In this article, you’ll learn about three critical cybersecurity predictions for 2020, the impact each may have on the digital business landscape, and how your business can act to avoid being affected.
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