This week’s guest is Gerry Murry, a Research Director with IDC’s Marketing and Sales Technology service. Marketing technology and related solutions are his specialty and he’s got a great pulse on marketing budgets and trends. He confirms that we’ve seen an increase in social, content and digital marketing and that the significant upsurge in digital marketing is because it’s “way less expensive for the reach that you get.” Yet he also advises to pay close attention to the privacy and data collection trends that continue to be on the rise. Marketers must be respectful and create positive relationships centered around customer privacy—a priority pillar in this digital business world. Listen to the entire podcast for more insight into marketing budgets and investments!
Team synergy is critical to ensuring the success of a project. But this isn't just a matter of putting people together in a project and expecting results. An active effort must be made to ensure everybody is well aware of their role, scope, and how to collaborate so that all teams can create a methodology that pushes the project forward on time and within budget.
In this video, you’ll learn how Finning, the world’s largest Caterpillar dealer, has created a culture of collaboration with their digital transformation partner to drive successful IoT initiatives, and how they made it all possible by using Azure IoT.
Now, more than ever, consumers expect convenience when it comes to buying products and obtaining services. For retail businesses, this means accurately predicting what customers want before they even set foot in the store, and delivering it in a way that requires the least amount of effort on their part. Thankfully, digital has empowered retail stores with innovative tools that can deliver relevant offers while creating memorable experiences that generate great customer reviews.
In this infographic, you’ll learn about three emerging technologies available within Microsoft Dynamics 365 that are driving the evolution of retail experiences.
View: Take advantage of three emerging technologies driving change in retail
No technology is a hundred percent failproof, and as businesses get more and more digitalized, they’re also unwillingly increasing the risk of someone stealing their data or compromising their credibility. Therefore, before taking their business to the cloud, organizations must carefully choose the platforms that ensure the safety and compliance of their data while enabling them to seize the opportunities available to them.
In this infographic, you’ll catch a glimpse of both sides of cloud technology: on one hand, the immense opportunities it provides in terms of innovation and mobility; and on the other, the risks that businesses must be aware of to safeguard the continuity of their operations in the digital world.
View: 6 risks and opportunities of the intelligent, connected cloud
Microsoft Teams provides virtual solutions in response to an unexpected crisis.
For three generations, the Bianchini family has been creating exceptional wines on their idyllic estate, maintaining the traditions of a historic estate while staying one step ahead of the latest developments in the world of wine. With the recent COVID-19 pandemic and trade shows postponed and international travel impossible, everything changed. The Ciacci winery responded by turning to Microsoft Teams. To keep the business thriving, they moved quickly to replace in-person gatherings with virtual wine tastings using Teams meetings. Family members also used Teams to work together and connect with partners and suppliers, making the adjustment a perfect balance of tradition and technology.