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The Importance of Marrying IoT to Consumer Products for Ease of Life

The number of connected IoT devices in 2017 was 27 billion, and by 2030 it’s expected to grow to 125 billion. This means that the functionality and use scenarios for the IoT will continuously expand and permeate across all areas of consumer products, therefore improving the lifestyles and health of users worldwide.

But exactly how are IoT devices being used in the consumer product space to increase customer satisfaction and make businesses more efficient? Read this article to gain an accurate perspective into the reach that the IoT will have in the consumer product space and how businesses will leverage IoT devices to drive innovation across the industry.
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Microsoft Transforms its Sales Practices

As software customers become better informed through their own online research, sellers must adapt their sales practices to engage with them at the right time and with the right insights to deliver value. By adopting a relationship sales approach that encompasses social listening, customer research, and innovative technology, the Inside Sales team at Microsoft has undergone a digital transformation that drives better interactions and establishes a model from which both partners and customers benefit.
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