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Re-think your digital transformation strategy – Think with Google

The ads worked not because they were personalized, but because they were meaningful.

Re-think your digital transformation strategy – Think with Google
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Cloud lessons learned: four companies that migrated their Windows Server and SQL Server workloads to Azure

Read the success stories of companies that increased workload performance and cut costs by moving Windows Server and SQL Server to Azure. Download this eBook to learn about the different cloud migration paths that Allscripts, Carlsberg Group, Epos Now, and TraXall France used. See how Azure helps to smoothly migrate legacy data and keep pace with innovation, among other features.
View: Cloud lessons learned: four companies that migrated their Windows Server and SQL Server workloads to Azure

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Turn prospects into engaged customers

Today’s B2B buyers have high expectations, and those expectations will not be met if B2B buyers are accustomed to sophisticated consumer interactions in their personal lives. Executive B2B buyers are not impressed by marketing driven by large, relatively impersonal data analysis that leads to inconsistent and conflicting interactions or sales outreach that doesn’t cater specifically to their needs at the right time. This blog recommends taking a new approach that unifies relationship data across the full customer lifecycle.
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Fresno & EdWeek on hybrid learning

“If we had known the pandemic was coming, we probably wouldn’t have done it much differently than we did,” shares Kurt Madden of the Fresno Unified School District, the fourth-largest in California. In this webinar, Madden and his colleague Philip Neufeld share how their school district was already implementing elements from the Microsoft Class of 2030 Report and the Microsoft Education Transformation Framework to address future readiness. They were in the midst of transitioning their teaching and learning when the pandemic hit. Even with 90% of their students at poverty level, the district managed to minimize disruption and positioned themselves to successfully navigate with a focus on overall well-being, quality teaching, and health and safety. Listen to this webinar for inspirational insight. You also have the option of reading the transcript of the webinar.
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Customer Data Platforms: Striving for a Single View of the Customer

The ability to collect, store and normalize large volumes of data while creating a way to persistently identify profiles across digital touchpoints has been the holy grail for many marketers. Traditionally, Data Management Platforms (DMPs) have been used to fulfill this role, but their reliance on anonymous IDs, the lack of personally identifiable information (PII), and their focus on paid channel optimization has led marketers to look for other alternatives.

This is where Customer Data Platforms (CDPs) come into play. Thanks to their usage of known IDs, PII, and their focus on owned channel personalization, they might just provide the coordinated action across all touchpoints and channels that marketers have been seeking all along. But as more and more companies look to brand themselves as CDPs, a little research can go a long way to avoiding potential frustration and going with the wrong option.

In this article, you’ll learn about the CDP field as it stands today, and how to differentiate CDPs that started on the digital AdTech side from those that started on the PII MarTech side, as well as the differences in both their strengths and weaknesses.
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5 Things to Avoid While Using a Team Messenger

Team messenger apps are a great addition to the workplace, especially in today’s environment where working from home and flexible work schedules are the norm. However, it’s easy to forget that just like unbulleted emails and leaving used Tupperware in the company fridge, there are some behaviors that are frowned upon when using office communication tools.

In this article, you’ll review 5 basic rules that professionals must be mindful of when using a team messenger application in the office or remotely. Always keep them in mind to avoid awkward situations and the office blacklist.
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