Blending the concepts of “social influencers” with “thought leaders,” Tom Popomaronis states that a new breed is emerging. A “leadership influencer” still shares knowledge and philosophy through various channels but also demonstrates a rare skill—the power to inspire. Popomaronis shows you where to begin if you haven’t published anything yet. He suggests, for example, you could start by writing about favorite quotes and the lessons you associate with them. Eventually, you’ll focus more on your industry expertise. The point is, you need to start somewhere. It doesn’t matter what you call yourself—but if you can inspire others with your content, you’re one step closer to “leadership influencer.” Read “How to Become a Leadership Influencer” by Tom Popomaronis.
Social media plays an important role in marketing. Not only does it cost very little, but it’s a quick way to get valuable content to large audiences with a personal touch. Social media platforms are non-negotiable, but are you effectively utilizing them to meet your business’s goals?
In her article, “How to Turn Your Business Goals into a Strong Social Media Strategy,” writer Elissa Liu states that too many businesses fail to connect their goals with a complementary strategy—instead, they shoot from the hip and post or share what is convenient or what they think their targeted audience may like. There’s little follow-up and return on investment is unknown.
Instead, Liu suggests you create a strategy to meet a clearly defined goal. For example, if one of your business goals is to improve customer service, look at how you process complaints and questions. Some people are okay making a phone call, but others might prefer sending a comment through Facebook messenger. Liu points out that customers need several avenues to complain or question—and they expect timely responses. Do you know your response time on social media? Is it clearly defined within your company and is it tracked? It’s obvious reading this that social media response time affects customer service—but it’s amazing how many businesses do not utilize social media platforms with this understanding. Use Twitter, Facebook, YouTube, and LinkedIn to improve your customer service, if that is one of your business goals. Read Liu’s entire article for great tips on translating your business goals into social media goals!
Considering modernizing and moving your business to the cloud? You’re not alone. You’re also not the one thinking about security and compliance.
Microsoft Azure has advanced security features and more compliance certifications than any other public cloud provider. Full back up and recovery to the cloud and built-in security features across on-premises and cloud deployments. Single sign on (SSO) for each employee, extending local user identities and permissions to the cloud.
For the best in security and compliance, Microsoft Azure sits alone.
View: The value of moving to Azure
Having data can either be a good thing or a disadvantage—it all depends on the accuracy of the data sources and your organization’s ability to unify them to empower sales and customer service teams. Subscribe now to stay up to date on how your business can use Microsoft Dynamics 365 and Azure to enable innovation and sustain consistent growth with insight-rich data.
View: Drive better relationships with Microsoft Dynamics 365. Subscribe to learn more.
Today’s global workforce relies on technology to push forward revenue-generating projects. Now more than ever, finding the correct workplace tools is becoming a crucial part of every organization’s digital transformation strategy.
Subscribe now to discover how Microsoft Teams is delivering tangible, scalable benefits to companies worldwide. Additionally, learn how Microsoft technologies can empower your business to become a local, regional, or global leader by driving increased efficiency and superior collaboration.
View: Collaborate better with Microsoft Teams. Subscribe to learn more.
This on-demand webinar demonstrates how nonprofit organizations can speed up their move to the cloud with Windows Virtual Desktop and provides best practices to simplify the secure deployment of desktops and applications on Azure. For more information on Microsoft Azure and Windows Virtual Desktop solutions, contact us today.
Ready to move your applications to a modern cloud?
The Modernization Solution from Microsoft Services provides a thorough approach to move applications, data and infrastructure to an enterprise-ready cloud.
While migration requires commitment, Microsoft Services provides unparalleled guidance and support during the entire process.
View: Why Microsoft Services for Modernization
This 30-minute on-demand webinar, delivered by the Microsoft Tech for Social Impact team, addresses all the top questions that customers are asking about working remotely from home during COVID-19. For more information, contact us today.
Are you exhausted at the end of your workday, trying to sort through of all of the information being thrown at you? In our modern age of distraction, there's no question that focusing on what's most important can be a challenge! There are so many systems to sort through and often expectations are unclear. If this sounds familiar, you're not alone. According to TOPO, 60 percent of companies lack a well-defined sales process.
In this week’s video, you’ll learn how Dynamics 365 Sales Professional is a single, integrated platform that cuts through the complexity and gives you the power to focus on what’s most important. Contextual, real-time dashboards show you which metrics to focus on, which puts you firmly in the driver’s seat. Now you can take informed and specific action toward your business’s goals and eliminate the guesswork once and for all!