Just as every person’s fitness goals are different, so too are the individual paths to achieving those goals. But when it comes to creating customized experiences for its 4+ million members across the U.S., 24 Hour Fitness realized there was only one sure path to success: Microsoft Dynamics 365. In the crowded wellness industry, 24 Hour Fitness distinguishes itself through both its innovative approach to fitness and its personalized approach to member service. Today, the company is applying data analytics to member marketing by connecting Dynamics 365 with Adobe Experience Cloud hosted on Microsoft Azure to personalize marketing messages to millions of members at its 400+ health clubs. Watch this video to see how 24 Hour Fitness is connecting marketing and sales data to reach people in exciting new ways, attract record numbers of members, and ultimately help more people attain their fitness goals.
Why would a sports fan or music fan choose to attend a live event rather than watch the game from home or listen to their favorite band on headphones? For AEG, a global entertainment company that owns and operates 100+ facilities across four continents as well as produces concerts, festival, and special events, the answer is simple: it's the experience. More to the point, it's the whole experience—not just the event itself, but also everything else surrounding it, from ticket purchases and event access to the pomp and circumstance during the event, all for the express purpose of delivering a more visceral and unforgettable experience for fans. To achieve all of these things—as well as simplify the business side of producing and hosting a larger-than-life event—AEG relies on Office 365, Microsoft Teams, Power BI, and Azure cloud to analyze and share massive amounts of data across its diverse business units, and utilizes Surface devices and the new Surface Hub to enable employees to meaningfully interact with this data. Watch this lively video to see how Microsoft technology is helping AEG not only deliver singular experiences to fans, but also redefine the business of entertainment in the digital age.
You know the importance of periodically cleaning out your closet, your car, your emails, and your file folders. Not only do you create a cleaner, more orderly space, but you inevitably discover items you didn’t know you had, perhaps even misplaced valuables. It’s the same with your company’s website. How often do you invest time to examine the content of your website?
The first step, writes Syed Balkhi in “How to ‘Spring Clean’ Your Website with Content Auditing,” is to set a clear goal: want to increase audience engagement or improve your SEO results or another specific goal? Once you know your goal, you can look at your pages and posts with a lens that supports accomplishing it. For example, if your goal is to increase audience engagement, you need to determine which topics your visitors are most interested in, and then filter your current content accordingly. Balkhi includes tips on how to create a content inventory (and why you need one) and then how to take action to reach your goals. Read this article—and get ready to clean!
The buzz is constant: What are the pros and cons of migrating my business to the cloud? What will it cost? How do I join the Azure Migration Program (AMP)?
It’s a big jump to get to the cloud, but once you take it we are confident you will not regret it. We offer step-by-step guidance, including foundational and role-specific courses to help ensure your migration readiness.
Have a look at this informational one-pager that shows how you will benefit from the AMP and answers many of your questions. There’s even a “Next steps” link when you’re ready for it.
View: Azure Migration Program Customer